People who have tried and failed in previous attempts at Internet marketing are prone to believing that it can't be done

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Econsultancy

The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs
The best digital marketing stats we’ve seen this week
What the TV pricing disclosure proposal means to US pharma marketers
How Birds Eye brought fish fingers back into style with reactive marketing
The 12 most surprising quotes from the Festival of Marketing 2018
Facebook’s video ad revelations prove that marketers must think like consumers
How Simply Business used machine learning to tailor CX (& saw double digit improvement)
A day in the life of… head of research at a UX agency
Addressable TV advertising needs a “common currency” to show its value
Successful companies more likely to say marketing function “owns the customer” [stats]

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