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A flashy website might look pretty, but do not allow it to be too distracting. When someone visits your website, you might have just one or two seconds to intrigue them and get them to stay. Anything over this time period, and they will move onto something else.

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This can be a rare exception to the advise about not mixing personal life with business. This is because this sort of work is low-pressure and it can be seen as being a hobby that just happens to make you money. Get your spouse involved and do this together.

Try using free incentives on your site! One easy freebie to offer is an article specifically geared toward your customers. For example, if you have a landscaping company, or designing new services. This tells customers and let them see that you care about what is important to them.

It certainly sounds impressive to have profiles on all the social media sites you can think of, but remember that each profile will need all of your attention to make it worthwhile. Profiles that have not been updated recently are often viewed as no better than spam.

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While any interested person can simply Google your business’s name, make it simpler by having an address they can easily remember and type into their search bars.

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If you post a lot in forums or on message boards, put the link in your signature, which will make it appear with every post you make. This is a non-aggressive way to promote your business without actively having to “talk it up” to others.

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